Individuals & Crowds

In a world comprised of individuals making their own statements and decisions, it is important to keep an eye on the trees among the wood.

While each individual is important, when they are gathered together into a crowd they become a market. The aggregated views is therefore important too.

It is the individual who buys. But they

often buy from within a crowd.

Market research needs to be about acknowledging the individual while seeking the common strands that draw individuals together.

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At Cambridge Direction we like to get among individuals and

understand how they build together into a market and how

this market can be influenced.

We also never lose sight of the

needs of the individual either.

“Curiosity is one of the permanent and certain characteristics of a vigorous mind.” Samuel Johnson

Erica Littlewood

Richard Webber

“Erica and Richard are great at seeing the bigger picture and keeping the project grounded too.”