Choosing the right research approach

We live and operate in a world that is like a partly unchartered map. We know the broad area and can see the established signposts – but it’s the blank areas, the lack of depth, the undefined symbols, the unfamiliar and the shifting, changing sands that need illuminating.


We can help by adding detail to allow you to understand your immediate area better, or help you move more confidently into new areas or, indeed, into the future.

Qualitative and quantitative research -

the starting point

We have a great wealth of experience across a broad range of methodologies and will only recommend the optimum approach for your needs.


We conduct all the qualitative work ourselves and personally develop and manage quantitative fieldwork: we analyse and present all the findings too.


We always work on research together, offering quality and experience as well as speed, flexibility and decisiveness.

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“There is no map of human behaviour.” Bjork

We hope your visit to our website is just the start of a conversation...

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Erica Littlewood

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Richard Webber

“Richard and Erica conduct all the qualitative work themselves - no dilution to junior staff.”