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You conduct research to move

forward, not stand still.

The outcome of any research project needs to move things forward - it needs an output that is impactful, directional and motivating.


And a return on investment should always be at the heart of every research project too.

We want research to open avenues

and be a catalyst for action and growth.

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“Curiosity is one of the permanent and certain characteristics of a vigorous mind.” Samuel Johnson

We, Erica and Richard are Cambridge Direction. We love discovering the reasons behind actions and have an infectious curiosity.


We get a real kick out of making sense of things and feel rewarded when we know we’ve helped people out.

We hope your visit to our website

is just the start of a conversation...

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Erica Littlewood


Richard Webber

"Cambridge Direction is just Erica & Richard - they work on everything together."