You conduct research to move
forward, not stand still.
The outcome of any research project needs to move things forward - it needs an output that is impactful, directional and motivating.
And a return on investment should always be at the heart of every research project too.
We want research to open avenues
and be a catalyst for action and growth.
We, Erica and Richard are Cambridge Direction. We love discovering the reasons behind actions and have an infectious curiosity.
We get a real kick out of making sense of things and feel rewarded when we know we’ve helped people out.
We hope your visit to our website
is just the start of a conversation...
“Curiosity is one of the permanent and certain characteristics of a vigorous mind.” Samuel Johnson
"Cambridge Direction is just Erica & Richard - they work on everything together."