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“Don’t judge a book by its cover.”
A much ignored proverb these days when it comes to consumers looking to buy a book. Jacket design really does make a difference. We’ve helped major publishing houses focus on effective design work and they have seen their sales increase dramatically with improved jacket designs.
And it is not just about getting the jacket artwork right, it’s about the words used, the genre communicated and, if repeat sales is your goal, conveying the contents honestly and accurately.
Going beyond the jacket
With reference titles there is much more than just the jacket to review. The layout of the internal spreads is critical to encouraging engagement, retaining interest and building the brand.
Building brands
Book brands do exist in consumers’ minds, though sometimes less so than with the Trade, and they can be an effective route toencouraging consumer and trade selection. We have researched both the relevance of brands as well as ways to bring their public identity up-to-date – there are imprints out there revitalised by careful combination of market research, creative energy and marketing direction.
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